Merritt Baer Unveils Secret Cinema's 10-Week Pirates Run
secret cinema will launch Disney’s Pirates of the Caribbean: The Immersive Adventure in London in February 2027, with a 10-week run that turns the franchise into its first immersive theatrical adaptation. Merritt Baer says the production is the company’s most ambitious yet, and the schedule gives London audiences a tight window to book into the new format.
Greenwich Peninsula venue
The show will open exclusively at Greenwich Peninsula and become the first production staged in Secret Cinema’s new long-term flagship venue. Baer, the company’s artistic director and co-founder of TodayTix, said audiences should expect “high jinks on the high seas” and promised “epic aerial stunts, fearless swordfights and a cast of your favourite swashbuckling pirates.”
Ten weeks only in London
The 10-week run is the practical constraint here. Secret Cinema said guests will move through cinematic-scale sets, live theatrical performances, stunts and a live band, then “roam richly detailed environments, encounter iconic characters, and become part of the story themselves.” For anyone planning a night out around the launch, that limited window is the real clock: once those 10 weeks are gone, the first-ever Disney blockbuster adaptation in this format is gone with them.
May 19 presale, June 1 sale
O2 Priority will open a presale on May 19, and tickets will go on general sale on June 1. That staggered on-sale gives early access to buyers closest to the venue’s local ecosystem before the wider public gets in, which is the kind of pattern usually seen when a one-off immersive production expects demand to concentrate fast.
Secret Cinema has sold out past screenings of Blade Runner, Casino Royale, Dirty Dancing and 28 Days Later, but this is a different bet: a Disney title, a purpose-built home at Greenwich Peninsula and a run short enough to keep it scarce. Baer’s description of it as the company’s most ambitious production ever sounds less like promotional language than a warning to move early if London is where this one has to happen.
