Rhode and the Biebers Launch Limited-Edition Spotwear for Coachella Weekend
rhode is moving into a new wearable skincare category on April 13, with Spotwear launching in partnership with Justin Bieber. The limited-edition release arrives in tandem with Coachella weekend and adds three new products to the lineup, all tied to the brand founded by Hailey Bieber in 2022. The launch will go live on Rhode’s website and is being framed as both a festival-weekend drop and a new step for the brand’s pimple patch business.
Spotwear Arrives With Justin Bieber’s Design Input
Spotwear is a hydrocolloid pimple patch collection designed with Justin Bieber and built around five shapes: mushroom, daisy, jelly bean, curve and bubble. The patches are priced at $16 and are described as part of the brand’s wearable skincare lineup, with the first release positioned as limited edition before new designs arrive later.
Hailey Bieber said the product category has moved into the mainstream, noting that people now wear pimple stickers in everyday life and that the format has become both practical and highly visible. She said Justin Bieber has been photographed wearing blemish stickers and has spoken openly about struggling with his skin, making the collaboration feel natural. She also said the timing around Coachella made sense for the launch.
Limited Edition Products Extend the Rhode Lineup
Alongside Spotwear, Rhode is releasing Peptide Lip Treatment in Caramelized Banana and Peptide Eye Prep in Banana Peel. Both are limited edition and are tied to the same launch window on April 13, with the lip treatment adding a banana scent and the eye prep presented as a new take on the brand’s existing hydrogel eye patches.
The expansion comes as rhode continues to build out products meant for quick use and visible effect. The pimple patches are also positioned as a core idea for the brand over time, even if this first version is temporary.
Why This Drop Matters for Rhode
The category itself has been growing for years, with earlier brands helping normalize pimple patches as a consumer product. Rhode is entering that space with a celebrity-led launch that ties a festival moment to a broader brand strategy.
Hailey Bieber said the goal is to do things “the Rhode way” and make the product feel like the brand’s own version of an established format. She added that the shapes and colors fit Rhode’s aesthetic and that the patches are designed to help heal a blemish.
What Comes Next After April 13
The first launch is set for April 13, with Spotwear debuting alongside the banana-themed peptide products. Hailey Bieber said new patch designs will follow, which means rhode is treating this debut as the start of a longer rollout rather than a one-off collaboration. For now, the focus is on the limited-edition release and the Coachella-timed push that puts rhode and the Biebers at the center of the conversation.
