Ford’s EV and Software Chief Doug Field Departs the Company
Ford is making significant changes within its electric vehicles (EV) and software teams. Doug Field, who joined Ford after a notable tenure at Apple, is set to depart next month after leading the company’s efforts in the EV space. His departure comes just five months after Ford recorded a $19.5 billion writedown related to its EV investments.
Leadership Changes at Ford
Alan Clarke, previously an engineer at Tesla, will take on the role of vice president of advanced development projects. He currently leads Ford’s innovation lab in California and will continue to oversee the development of the Universal Electric Vehicle (UEV) Platform.
Ford’s Strategic Shift
Ford’s recent decisions are part of a broader strategy following financial setbacks. The company has decided to discontinue some electric models, including the F-150 Lightning pickup truck. It has also abandoned plans for a next-generation electric truck, known as T3, and a commercial electric van.
Instead, Ford plans to focus on hybrid vehicles, its existing lineup of gas-powered trucks, and SUVs. The UEV platform will aim to create an affordable family of EVs, starting with a $30,000 midsize truck expected to launch in 2027.
New Organizational Structure
Additionally, Ford is establishing a new organization called Product Creation and Integration. This unit will be managed by COO Kumar Galhotra and aims to leverage existing vehicle platforms for digital enhancements.
- 80% of North American vehicle portfolio will be refreshed by 2029.
- 70% of the global portfolio will see updates during the same period.
- By 2030, 90% of Ford’s vehicles will feature new electric architectures.
Doug Field’s Legacy
During his time at Ford, Field was credited with significant advancements including the BlueCruise hands-free driver-assist system and the new Android-powered infotainment system. However, his tenure was also marked by challenges, including a $5 billion loss attributed to EVs and software.
Field stated he was ready to transition leadership, acknowledging the expertise of Ford’s industrial team for the upcoming production phase. The company’s goal is to enhance its vehicle lineup while continuing to pursue digital growth and innovations.
Conclusion
Ford’s leadership changes and strategic pivot signal a larger trend within the automotive industry as companies adapt to the evolving electric vehicle landscape. The upcoming years will be crucial as Ford aims to balance its legacy vehicles with new, innovative electric offerings.
