Tommy Hilfiger joins Miami Grand Prix brand activations in 2026
Tommy Hilfiger was part of the wider wave of brand activations around the 2026 Miami Grand Prix weekend, where major labels used the race, the paddock, Miami Design District and city events to reach Formula 1 fans.
The round of launches included Adidas, Aéropostale, Bylt and Dermalogica. Adidas unveiled its first race-specific collection with the Audi Revolut Formula 1 team in April, while Bylt put out a 16-piece collection of official event merchandise for Miami Grand Prix 2026.
Adidas and Audi Revolut Formula 1 team
Adidas became the apparel partner of the Audi Revolut Formula 1 team from 2026 onward and built its Miami collection from the 2006 FIFA World Cup Teamgeist design. Nico Hulkenberg and Gabriel Bortoleto front the campaign, and the collection is available online at Audi’s Formula 1 store, Adidas’ website and select global Adidas retailers.
The Adidas release was designed to launch ahead of the 2026 World Cup in the U.S., Canada and Mexico. Its Miami tie-in fit the weekend’s pattern: brands used the race as a retail platform rather than a single-track promotion.
Bylt at Miami Grand Prix 2026
Bylt is in its second year as the official apparel fan gear partner of the Miami Grand Prix 2026. Its collection is available at the Miami Grand Prix race and the Miami Grand Prix Fan Fest at 1130 Ocean Drive, Miami Beach, as well as at Bylt’s retail location at 6000 Glades Road, Suite 1210, Boca Raton.
That gives fans two in-person options and one retail store location tied to the same merchandise drop. For attendees moving between the track and Fan Fest, the brand has placed the collection in both event and store settings.
Dermalogica at Miami Fanfest
Dermalogica returned as an official partner of the Miami Grand Prix fanfest after its presence at the 2024 Las Vegas Grand Prix. Guests can use face mapping and skin scans and visit a demo bar with new and fan-favorite products.
The Miami weekend’s mix of apparel, beauty and fan gear shows how the race has become a commercial landing point across the city. For visitors, the practical takeaway is simple: the brands involved are not only showing up around the circuit, they are selling directly at race-linked locations and retail outlets.
