Chiara Ferragni turns 39 with Forte dei Marmi weekend and José Hernandez
chiara ferragni turned 39 with a weekend in Forte dei Marmi, then followed it with a public red-carpet appearance in London for The Devil Wears Prada 2. The two moments sit in sharp contrast to where she stood twelve months earlier, when trials and headlines were still cutting through her public image.
39 euro is the top price on her new skincare line, which also includes shower gel, scrub and a hand cream priced at 14 euro. Ferragni is pairing the personal milestone with a product launch, and that is the clearest sign she is using the birthday week to push her business back into view rather than retreat from it.
Forte dei Marmi with José Hernandez
José Hernandez spent the birthday weekend with Ferragni in Forte dei Marmi. He is her new boyfriend, a Colombian manager with studies in management engineering, a master's degree from Politecnico di Milano, and work experience at Pirelli before becoming Global Business Manager at Yokohama TWS.
His profile is notably low-key for someone attached to one of Italy's most visible entrepreneurs: his Instagram account is private and has a little more than 2,000 followers. Ferragni, by contrast, has long built attention into a business asset, from photographing her first looks on Flickr in 2008 to launching The Blonde Salad with Riccardo Pozzoli in 2009.
From The Blonde Salad to 39 years
2013 was the year she launched the Chiara Ferragni Collection, after moving from Cremona, where she was born in 1987, to Milan to study law at Bocconi University. By then, her business had already expanded from a blog into boutiques from Milan to Shanghai, and Harvard Business School had turned her into a case study.
2023 changed the terms of that story. The pandoro-gate episode marked a turning point, and the public version of Ferragni became more guarded: Leone and Vittoria now appear from behind in her posts, a shift from the earlier brand built around visibility at every angle.
The Devil Wears Prada 2 in London
Ferragni's London appearance for The Devil Wears Prada 2 gives the birthday week its sharpest industry signal. She is not only celebrating 39 years; she is also re-entering a public fashion circuit that had tightened around her after the fallout.
The cleaner read is that she is trying to separate exposure from overexposure. A family weekend, a new relationship, a skincare launch and a red-carpet return point to one strategy: keep the business visible, keep the children private, and let the next phase of her brand carry the image work.
