Fubo Adds Hulu Plus Live TV Sign-Up Path After October Deal
fubo is now displaying Hulu Plus Live TV as a sign-up option on its website, giving visitors another live TV subscription path after Disney and Fubo closed their deal in October. The change folds Hulu Plus Live TV into Fubo’s displayed lineup while the separate Fubo and Hulu apps remain available.
Fubo’s website now shows a comparison chart with Fubo’s pre-existing plans and Hulu Plus Live TV, and selecting “Try Hulu Plus Live TV” sends users to Hulu’s site to finish signing up. That makes the site a storefront for both services at once, even as the companies continue to keep the apps distinct.
Gandler on Hulu Live
David Gandler said Hulu Live includes NBC and Versant networks, a line-up Fubo has not offered since November because of a carriage dispute with NBCUniversal. On Wednesday, he said: “Importantly, we believe we have successfully navigated the loss of NBCU on Fubo, even during a period when NBC held a dominant portion of February's sports programming.”
He also said: “Customers continued to access that content through Hulu Live, and incremental churn at the combined business during the quarter was minimal.” That is the hard part of the arrangement for Fubo: the company can point users to Hulu Plus Live TV as a substitute for networks it lost, while still framing the two services as separate subscriptions for customers who want one bundle or the other.
Separate apps stay open
Disney and Fubo had already said people could still sign up for separate Fubo and Hulu Plus Live TV services after the merger deal closed. The new website flow puts that option in front of shoppers immediately, instead of leaving them to sort through the two brands on their own.
The practical result is simple for a viewer checking Fubo today: Hulu Plus Live TV is now one click away on Fubo’s site, but the subscription itself still routes through Hulu, and the Hulu app and Fubo app remain separate places to watch. Fubo is also preparing to push harder into app features, saying it will launch an AI assistant in the fall, first on Roku, Apple TV and mobile apps before extending it to news and entertainment talk shows; Gandler said it will help the Fubo app instantly retrieve clips customers are looking for.
