Poland Report Finds 893,541 Posts and 7.91 Billion Reach
At Impact'26, the report Poland: A Global Impact showed that poland is talked about most often through geopolitics, not through everyday life. It analyzed 893,541 publications in English, French and German posted between September 20, 2025 and December 22, 2025, generating 7.91 billion reach and 161.2 million interactions.
Geopolitics Dominates Poland
The report says geopolitics alone generated 3.89 billion of that reach. It also says Poland is often presented as an important part of NATO's eastern flank, as a state functioning close to the war in Ukraine, and as a stabilizing partner in the region's security system. Even so, the geopolitical discussion carried 55 percent positive sentiment.
That split matters because the report is not just measuring volume. It is showing how Poland is framed internationally: heavily through security, but not only through security. The data also points to a narrower set of topics that draw warmer responses.
Cuisine, Sport, and Technology
Topics connected with food, travel, sport, technology, or language reached 74 to 87 percent positive mentions. Polish cuisine drew 87 percent positive mentions, with pierogi the most recognizable symbol in the food discussion. Żurek, barszcz, bigos, oscypek, pączki and zapiekanki also appeared regularly.
Sport reached 85 percent positive sentiment, with 785 million reach and 11.9 million interactions. Robert Lewandowski and Iga Świątek had the biggest impact on Poland's global visibility in sport, but the report says that visibility currently rests mainly on a very narrow group of names.
Kraków, Warsaw, and Zakopane
Technology also stood out, with 83 percent positive mentions. The report describes Poland as a growing hub of competence and a credible technological partner, pointing to artificial intelligence, digitization of services, strong IT teams, research and development infrastructure, and international technology centers.
Tourism and cuisine were described as the most intuitive carriers of a positive image of the country. Kraków, Warsaw, Gdańsk, the Tatra Mountains, the Baltic Sea and Zakopane were the most frequently mentioned places, and Poland was seen as culturally attractive, diverse, safe and relatively affordable.
The sharpest practical takeaway for Poland is that the country's international image is not being built on one channel alone. Students, specialists and people planning relocation are already part of that conversation, drawn by daily safety, lower living costs, European standards of functioning and family appeal, even as the report points to the strain between living costs and wages.
