Fuga Renews Insomniac Partnership, Expands 2022 Global Deal
Fuga renewed and expanded its insomniac Music Group partnership, extending the Downtown-owned distributor’s global distribution and marketing work across the label group’s worldwide release strategy. The agreement keeps electronic releases moving through catalogue management, distribution and content support, while dedicated marketing teams run localised campaigns.
2022 marked the first tie-up between Fuga and Insomniac Music Group, and the new agreement builds on that base rather than replacing it. For labels and artists inside the group, the practical change is continuity: the same distribution and marketing infrastructure stays in place as releases move to more markets.
Sarah Landy on Insomniac
Sarah Landy, Fuga’s SVP, Americas, said the company values Insomniac Music Group’s shared commitment to high-quality curation and driving opportunities for artists. She also said, “Insomniac Music Group has long been a pioneer in electronic music, with global reach and deep cultural influence,” and added, “We are energised by their renewed confidence in our partnership as we continue working with such an instrumental label group that is inspiring and moving audiences on a massive scale.”
Joe Wiseman, director of Insomniac Music Group, said, “Downtown has been a true partner in amplifying the voices of our artists and we’re thrilled to extend our partnership.” He added, “We’re looking forward to building on that momentum and exploring new ways to grow together.”
Fuga’s release machinery
Dedicated electronic marketing teams will continue to lead localised campaigns aimed at discovery and audience development worldwide. That matters for Insomniac Music Group’s roster, which includes Insomniac Records, HARD Recs, Factory 93 Records and Bassrush, along with artist-led labels such as Max Styler’s Nu Moda, Joseph Capriati’s Metamorfosi and Slander’s Heaven Sent.
Connie Chow, marketing strategy director – dance/electronic at Fuga, said, “Few do more to elevate electronic music and its artists than Insomniac,” and, “It’s been incredible to work closely with their team to support their releases and help bring their roster to new audiences around the world.” The renewal also sits alongside Insomniac’s extended neighbouring rights agreement with Downtown Neighbouring Rights, which first began in 2022 and will continue to represent Insomniac’s neighbouring rights interests worldwide.
