Pewdiepie ends family vlogs in September to protect Björn
pewdiepie said he will stop regularly uploading personal family vlogs in September, ending a series that followed his life in Japan for nearly four years. The move comes as Felix Kjellberg and Marzia Kjellberg try to draw a line around their three-year-old son Björn’s place in public content.
“Now he’s 3 years old and we feel like it’s a good time to end the vlogs,” Kjellberg said in the YouTube video Ending the vlogs, uploaded on May 23. “If he wants to be part of it, that should be his choice later.”
May 23 announcement
The video titled Ending the vlogs made the shift explicit: the couple plans to stop their family vlog series later this year, after building it around their move to Japan and the adjustment that followed. That is a clean break from a format that turned private routines into a recurring public product.
Kjellberg said the channel may not disappear completely. Occasional photos or short clips may still appear online, which leaves the door open to limited sharing without continuing the regular diary-style uploads that defined the series.
Björn and online privacy
Björn’s age is the pressure point. At 3, he is old enough to be part of family life on camera but too young to decide for himself how much of that life should be public, and Kjellberg’s comments show the couple treating that as the boundary to respect now rather than later.
For a creator with more than 110 million subscribers worldwide, that choice also narrows a format that helped keep one of YouTube’s biggest accounts personal while still feeding a loyal audience. The vlogs began as a way to share the move to Japan and the couple’s adjustment to a new environment, and now the series ends for the same reason many online families eventually run into: a child grows into the story before the story stops.
September cutoff
The September timeline gives viewers a short runway before the regular uploads end, and it makes the next phase simpler: family content, if it appears at all, will be occasional rather than serialized. That is the practical change to watch in the coming months, not a new format launch or a bigger rollout.
