Jeremy Clarkson Draws Queues at The Farmer's Dog in Chipping Norton
the farmer's dog pulled a queue outside Diddly Squat Farm Shop in Chipping Norton at 9:30am on Tuesday. The shop had only just opened, yet visitors were already waiting for a look inside the Cotswolds site tied to Jeremy Clarkson.
By the time the doors opened, the crowd was not local alone. Visitors had travelled from across the UK and Europe for a shop that first opened in 2020 and now sits on a farm with almost 3 million Instagram followers.
Chipping Norton at 9:30am
The first thing inside was not a display but stock: fresh fruit and vegetables, a fridge of pork-based products, and another fridge holding Clarkson's Hawkstone Brewery brand alongside fresh milk. The shop also sold candles reading "This Smells Like My B*****ks," with wax made from his own farm bees and blended to smell like his old car seat.
A carton of chocolate milk and a packet of lightly salted crisps were enough to show how the place works as a retail stop rather than a themed set piece. The grounds carry signs pointing to Clarkson's Farm, and some areas are open for visitors to sign and leave messages.
Hawkstone Next Door
Next to the shop sits an ice-cream van and a bar serving alcoholic drinks, including Hawkstone, plus brunch and lunchtime food. The menu goes well beyond basic farm-shop fare, with bacon, sausage and fried egg buns, and the fried egg buns use local eggs from Cackleberry Farm.
Lunch includes The Big View, described as "the off the telly one," a beef burger with onions caramelised in Hawkstone lager, alongside vegetarian, plain and sausage options. That mix tells you why the site now works as a destination: it sells products, drinks, and a place to stay awhile.
Clarkson's Farm Now
Clarkson's Farm has returned for a fifth season, and the first four episodes are on Prime Video now. The farm shop sits inside that wider machine, but the queue at 9:30am shows the retail side no longer depends on screen time alone.
For anyone planning a visit, the practical answer is simple: go early if you want the shortest wait, expect food and drink as part of the stop, and treat the shop as the main draw rather than a quick photo opportunity.
