Telefónica Signs Sagrada Familia Deal for 31 Gaudí Events
Telefónica and the sagrada familia have signed a collaboration agreement for the Year of Gaudí, tying the company to the inauguration of the Torre de Jesucristo and a program built around 31 cultural and institutional activities. For Barcelona, the move folds a private sponsor into one of the city’s biggest cultural calendars and gives the basilica a larger digital and audiovisual push.
Casas and Camps sign
Chema Casas, Telefónica’s general director in Catalunya, signed the agreement alongside Esteve Camps, the delegated president of the Junta Constructora de la Sagrada Familia. The deal links Telefónica to cultural, audiovisual and technological initiatives, with the stated aim of bringing Gaudí’s legacy closer to international audiences through digital tools, technology projects and audiovisual content.
The collaboration comes as Barcelona prepares for the Year of Gaudí, the commemoration of the centenary of Antoni Gaudí’s death. Within that program, the inauguration of the Torre de Jesucristo is described as the central act, which makes the agreement more than a branding exercise: it places Telefónica inside the main ceremonial moment rather than at the edge of it.
31 activities in Barcelona
The Year of Gaudí program is made up of 31 cultural and institutional activities, financed through a sponsorship plan with collaborating companies. That structure matters because it shows the celebration is being built as a broad civic campaign, not a single event, and Telefónica is now one of the companies carrying that load.
Telefónica is also producing the documentary Sagrada Familia, 7 días antes through the producer TBS. The film will follow the teams organizing the inauguration for one week, show the preparation before the Torre de Jesucristo opens, and later be available on Movistar Plus. It also serves as a remembrance of Gaudí on the centenary of his death, turning the lead-up into a documented piece of the celebration rather than a one-off ceremony.
Tour de Francia visibility
The collaboration will extend beyond the temple itself, including the departure of the Tour de Francia in Barcelona this year, with the race starting in front of the Sagrada Familia. Telefónica’s Movistar Team will take part, putting the agreement in front of millions of spectators and tying the basilica’s image to a second international stage.
That is the practical takeaway for Barcelona: the Sagrada Familia is not just preparing for a milestone inside the building, but using the Year of Gaudí to project its image through a sponsor-backed program, a documentary, and a major sporting start line. For Telefónica, the deal buys visibility in two places at once — the temple and the Tour — while the city gets a cultural campaign with reach well beyond its own borders.
