Bryce Adair Dies at 31 After Memorial Tournament Crash
bryce adair died at 31 after a single-car accident while working at the PGA Tour's Memorial Tournament in Ohio. CBS Sports' broadcast crew marked the loss during Saturday afternoon coverage, and the absence reached every part of a live production already carrying grief.
Jim Nantz On Saturday
Jim Nantz paused the Memorial Tournament broadcast on Saturday afternoon to address the death. “Be patient with us for a minute here,” he said before adding, “A huge loss earlier today within our CBS Sports family.”
He then described the scale of the reaction inside the truck and on site. “Trust me when I tell you that in over 40 years, I have never seen our crew of 250 people come into a broadcast like this one carrying as much grief as they are now.”
Nantz said Adair greeted people with “a warm smile and a caring, compassionate spirit,” and added that he “won an Emmy for our Super Bowl broadcast.” He ended that tribute by thanking Adair's mother, Michelle, saying, “I want to say to his mother, Michelle, thank you for sharing your remarkable son with us. We loved him, and he will never be forgotten.”
CBS Sports Crew Response
Tracy Wolfson wrote that the CBS family lost “a great friend and colleague,” calling Adair “a kind soul and a true gentleman.” She added that he brought joy to the crew and said she would remember “his infectious smile, his love for the Eagles and music.”
A CBS obituary said Adair contributed to live sports production and broadcasting operations, helping ensure coverage at major sporting events ran smoothly and production standards stayed at a high level. That work put him inside the same event where his death was later acknowledged on air, with the Memorial Tournament still moving through its Saturday schedule.
Adair From Martinez, Georgia
Adair was from Martinez, Georgia, just outside Augusta, and studied communications at Valdosta State University. A GoFundMe page said he was involved in a horrific single-car accident on Wednesday night before dying on Saturday, turning a routine work trip into a loss felt across the CBS Sports operation.
The on-air tribute and the messages from colleagues made the immediate next step plain for viewers and crew alike: the tournament would continue, but with one fewer person behind the scenes and a broadcast team carrying the weight of Adair's death while finishing the event.
