Kylie Jenner Sparks Fleur du Mal Demand — Who Is Timothee Chalamet
Kylie Jenner’s first string of courtside appearances with who is timothee chalamet helped turn Fleur du Mal’s Knicks-themed lingerie into a sellout conversation during last year’s playoff run. The brand’s blue-and-orange All Star Demi Bra and Cheeky Panties set moved from a niche nod to Knicks fandom into a piece with enough attention to require at least one restock.
Suitcase photo to courtside seats
Eagle-eyed fans first spotted the set in a photo of Jenner’s suitcase during last year’s playoff run, before her courtside appearances with Chalamet followed. Jennifer Zuccarini said, “The response and coverage were a surprise for us,” after the image and the later sightings fed the frenzy around the look.
1999 was the last time the New York Knicks reached the NBA finals before the current run, and that timing gave the lingerie a ready-made audience. Several WAGs wore Fleur du Mal’s Knicks-themed pieces during the team’s finals run, so the item was not just a one-off celebrity curiosity; it became part of the same courtside ecosystem that drives a lot of fashion attention around playoff basketball.
Jordyn Woods and Ana Zortea
Last week, Jordyn Woods wrote “Obsessed,” on Instagram while sharing a snap of panties embroidered with fiancé Karl-Anthony Towns’ jersey number. In a recent courtside video, Ana Zortea wore the lingerie style underneath a low-cut top, extending the same look beyond Jenner and into a wider cluster of celebrity and player-adjacent fans.
Jennifer Zuccarini said the brand’s own team treats sports as part of the workday, with fittings and game talk overlapping in the studio. She said, “It’s funny to imagine, but we’ll be in a lingerie fitting looking at a beautiful lace bra and talking about the game last night.”
Fleur du Mal’s Knicks colors
The Knicks set sits inside Fleur du Mal’s blue-and-orange All Star Demi Bra and Cheeky Panties line, and Zuccarini said the design grew out of the brand’s own sports fandom. She also said Jenner has worn the label’s non-Knicks pieces many times, adding, “I remember making her a custom metallic bodysuit for Paper magazine probably 10 years ago,” which shows the relationship predates the current courtside cycle.
The bigger commercial tell is the restock. Once a celebrity-driven fashion item has to be replenished at least once, it stops being a one-night social post and starts looking like a repeatable product moment, especially when the brand says the surge came from surprise rather than a planned campaign. Zuccarini said, “It was fun.”
Spike Lee has not yet been dressed by Fleur du Mal, but Zuccarini said, “I would love to see Spike Lee in our men’s silk pajamas at a game,” and added, “We’ll happily make them in Knicks colors just for him.” For readers watching the crossover between celebrity courtside fashion and product demand, that is the next logical move: not another suitcase shot, but a courtside placement that turns a novelty into a lasting Knicks-season accessory.
