Clarkson's Diddly Squat farm to host more than 25,000 Cereals 2026 visitors

cereals 2026 is set to run on Wednesday and Thursday at Diddly Squat Farm near Chadlington in Oxfordshire, drawing more than 25,000 visitors to Jeremy Clarkson's roughly thousand-acre farm. Clarkson briefed more than 60 locals about disruption expected in the area and said the organisers know what they're doing.

Diddly Squat Farm access

The event will bring a temporary 30mph speed limit on routes around the farm, along with one-way systems on many roads to try to prevent gridlock. Access through Chadlington will be prevented except for local access, with staffed control points in place.

Drivers coming from the south will be directed to one car park via the A361, while drivers from the north will be rerouted via Cox's Lane and Old London Road to another parking site. Parking at the farm will be free, and organisers have laid on buses to move attendees from regional hubs around the country directly to the site.

Jeremy Clarkson briefing

Clarkson told locals: "This is an important event, not just the agriculture sector nationally but for our local farming communities too." He also said: "Farming is an industry that is in deep trouble. I have the honour to trying to put something back into this beleaguered world," and added that the show has been run in rural communities across the country for years.

Cereals is an annual agricultural trade event with crop plots, machinery demonstrations, expert seminars and networking. Organisers said they are working with local schools to reduce the impact on students, including those sitting GCSE and A-level exams, as the fifth series of Clarkson's Farm was released shortly before the event.

Local schools and traffic

The school coordination gives the clearest sign of how broad the disruption will be for nearby residents, schoolchildren and drivers. For local families, the immediate change is not the event itself but the access limits, road controls and rerouted traffic built around it.