Prime Video Books Manchester United All Or Nothing for 2026/27
Prime Video has booked manchester united all or nothing for the 2026/27 season, putting the club’s next campaign inside the long-running documentary franchise. Filming begins this summer, and the series is set to track a team trying to build on an encouraging 2025/26 season while preparing to return to the UEFA Champions League.
Tara Erer on United
Tara Erer, Head of UK Film and Unscripted Television and Northern European Originals, said: “Manchester United is more than a football club: it is a global phenomenon. All or Nothing: Manchester United was a story we had to tell.” That framing turns the project into more than another club profile. It is a premium access play aimed at a fanbase that the club puts at 1.1bn worldwide.
Manchester United has not been short on profile, but the scale here is different. The series will follow the club through a transformative summer and then into the 2026/27 season, which gives the production a built-in narrative arc across recruitment, preparation and competition rather than a few isolated matchdays.
Old Trafford and Carrington
Toby Craig said: “Now is the right time to open our doors, so that for the first time our fans around the world can see behind the scenes of a club which means so much to so many people.” He added that the documentary will showcase Manchester United’s “unique people, ambition and culture” and show “the iconic atmosphere at Old Trafford and the work that goes on behind the scenes every day at Carrington.”
That access matters because the show is not being sold as a match highlights package. It will take viewers inside the Old Trafford dressing room and the inner sanctum of United’s all-new Carrington Training Complex, which is the kind of operational access that makes the franchise useful to viewers who want to see how a modern elite club is run as much as how it performs on the pitch.
All Or Nothing Series
The franchise already has a football footprint that includes All or Nothing: Arsenal, All or Nothing: Tottenham Hotspur and All or Nothing: Manchester City, alongside Toronto Maple Leafs and several NFL seasons. Manchester United is the highest-reach club in that group by fanbase, so this edition arrives with a bigger built-in audience and a higher bar for the access it promises.
The friction point is obvious: the club is entering a season it hopes will bring Champions League football and competition on all fronts, but the series will also expose the daily work behind that ambition. For viewers, that should mean more than a polished club image; it should show whether the new Carrington set-up and the atmosphere at Old Trafford match the scale of the badge. For Prime Video, the bet is simple: when a club says it has a 1.1bn global fanbase, opening the doors is the product.
