Loewe Signs 4-Year Deal With Spain National Football Team

Loewe has signed a four-year partnership with the Spanish national football federation to dress the spain national football team’s men’s and women’s squads off the pitch. The arrangement begins with the 2026 FIFA World Cup and runs through at least the 2030 World Cup.

Loewe and Spain

The deal covers complete travel wardrobes for upcoming tournaments through 2030, including tailoring, casualwear, footwear and leather goods. Loewe was founded in Madrid in 1846 and is marking its 180th anniversary this year, while the brand has been part of LVMH since 1996.

For Spain, the timing places one of the country’s oldest luxury names alongside both of its top national sides during a cycle that includes major global tournaments. Spain will co-host the 2030 World Cup with Portugal and Morocco, and that tournament will span three continents.

Pedri and Rodri in Las Rozas

Before the World Cup began, Pedri, Rodri, Unai Simón and Nico Williams were photographed by Bruno Staub at the team’s training complex in Las Rozas, outside Madrid, wearing the collection. The men’s collection features tailored suits with a discreet Loewe Anagram embroidered inside the sleeve, along with polo shirts, jackets and trousers.

The accessories include XL Amazona 180 leather bags and large Puzzle bags. The women’s team is the reigning World Cup champion and holds the No. 1 spot in the global FIFA standings, while Spain’s men’s team is ranked second.

World Cup cycle to 2030

The partnership also covers the 2027 Women’s World Cup next summer, giving Loewe a run across two World Cup cycles before the 2030 tournament. With travel wardrobes already set for those events, the federation has a long-term off-field kit arrangement that reaches into the next decade.