Nu México and Netflix have launched Club Sin Peros, a football campaign that brings back Mariana Treviño as Isabel Iglesias and puts Hugo Sánchez alongside her in a new push tied to the Mundial 2026. The campaign began in June and is set to run through the end of July, reaching audiences on digital channels and in media outlets.
The timing is no accident. Daniel Rojas said that for Mexican fans, football is a way of life, and the campaign is built around that appetite as the country moves toward the tournament. The effort lands now because it is aimed at a public that is already looking for World Cup content before the event even starts.
That audience is large. Between 70% and 80% of the Mexican population says it follows football, yet only a small part of that group is expected to have access to the official tournament events. Several matches will also be played during work hours, which means many fans will have to follow the World Cup without being able to sit in front of the screen at the moment the action starts.
Rojas said the campaign was created for exactly that kind of fan, the one who uses ingenuity and determination to refuse to miss it. That is where the return of Isabel Iglesias matters. Treviño is bringing back a character described as impulsive, passionate and always ready to defend her team, while Sánchez adds the credibility of an authentic former player and Mexican sports figure. The mix gives the campaign a familiar face from Club de Cuervos and a football name that carries weight beyond fiction.
The move also marks the second collaboration between Nu México and Netflix, reviving the world of Club de Cuervos, which was presented as Netflix’s first original Spanish-language series. What remains unclear is not the audience or the timing, but the creative form itself. The campaign has been announced, its stars are known, and its run is set. The missing piece is how far it will go beyond the return of Isabel Iglesias and the presence of Hugo Sánchez before July ends.
