Brighton weather is heading toward 37°C on Thursday, June 25, and the amber weather warning for extreme heat is still in place across the county. On June 22, temperatures reached 31C across Brighton and Hove, and the city’s seafront businesses are already adjusting how they serve customers.
The Met Office is predicting the peak for Thursday in Brighton, while some areas across Sussex sit under an extreme red weather warning. That means the heat is not arriving as a short burst in one place; it is spreading across the county in different forms, with the most severe warning covering only part of the wider area.
Boho Gelato stocks ingredients
Seb Cole, owner of Boho Gelato, said the business had stocked up ingredients ahead of the extreme weather. “We make everything to order, but obviously we are ordering more milk, making sure we've got more ingredients in stock, and making as much as we can, as we go.”
He said the pattern has been uneven this year, with a recent heat wave followed by ten days of rain. “It's not like we're putting stuff away for the next couple of weeks, but we definitely gear up on everything we're doing to kind of react to how much is needed.”
On Brighton seafront, that kind of preparation is now shaping day-to-day trading. The businesses most exposed to the crowds are not waiting for Thursday to arrive; they are already building stock and service around higher demand.
Flour Pot Bakery pre-batches drinks
Jake Merchant, who works at Flour Pot Bakery on the seafront, said sales of iced drinks have risen at the café. “What we have been doing, as a lot of stuff are just pre-batching so that when people come in massive hoards, we can get the drinks out pretty quickly.”
The forecast makes that approach more than a convenience. When temperatures climb from 31C to 37°C in three days, service speed, stock levels and product mix all have to move at the same pace as the crowd.
For visitors, that points to a straightforward choice: go early, expect queues, and look for places that have already shifted to faster service. For seafront businesses, the next test comes on Thursday, when Brighton and Hove faces its hottest forecast of the week.
