Sport’s World Cup 3D experience now lets viewers relive every match played so far in replay mode, turning the second-screen tool into a fuller match archive during the tournament. Users in the UK can now move from live viewing to highlights or a full replay after the final whistle without leaving Sport.
Lionel Messi and 4 views
The update adds all completed games to the Fifa World Cup 3D Experience, with highlights and full-match replays appearing shortly after the final whistle even for matches shown on the or ITV. The live layer still matters: users can control the camera angle in broadcast view, switch to a bird’s-eye tactical view, follow a favourite player in third-person view, or watch through a player’s eyes in first-person view.
Users can also rewind key moments, switch cameras and see stats while the match is happening. That gives the feature a practical edge over a simple replay window, because the same fixture can now be inspected live and then revisited as soon as it ends.
Sport indexes
The experience is built into Sport’s website and app, and it sits inside live match pages as well as the sport, football and World Cup indexes. For a viewer who wants to jump straight into a specific fixture, that placement matters more than the branding: the path to the feature is already where match traffic lives.
The tool is powered by live official Fifa data and technology from XR company Immersiv.io, which recreates the match from skeletal data in a way similar to semi-automated offside technology. That is the real reason the replay can move from a simple video file to a controllable three-dimensional experience with multiple perspectives.
UK first on Sport
The complication is simple: Sport is selling the 3D Experience as a UK first, but it remains available only to users in the UK. Lionel Messi is the easiest example of how the feature is meant to work, since users can put themselves in his shoes as he breaks World Cup records and then replay the same match from different angles.
For now, the practical takeaway is narrow and useful. If you are in the UK, Sport has turned completed World Cup matches into something you can revisit almost immediately, with live controls, highlight cuts and full replays all sitting in the same interface. Outside the UK, the feature is not part of the offer.
