Wella and Coola drive Prime Day beauty deals — When Is Prime Day Over

Prime Day is a four-day beauty sale with new launches from Korres and others. When Is Prime Day Over remains the unanswered shopping deadline.

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Wella and Coola drive Prime Day beauty deals — When Is Prime Day Over

Prime Day is here, and when is Prime Day over is the question shoppers need to keep in mind. The sale runs for four days, and beauty deals are already live on products from Korres, Manyo, Dove, Cocokind, Medicube, Cyklar, Olay, and Monastery.

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Vivien Moon said the Korres Greek yoghurt mineral sunscreen stands out because it layers cleanly with other products. “I especially like that I can layer it over/under my other products and that it doesn’t feel like I’m wearing too much.”

Korres Greek yoghurt mineral sunscreen

Korres released a Greek yoghurt mineral sunscreen made to layer under makeup with SPF 50 protection. For shoppers trying to decide what to buy first during the sale, that puts a familiar use case — daily sun protection — into the same shopping window as a newer launch.

The Prime Day assortment is not limited to one brand or one format. Manyo has a new cleansing milk made with vegan soybean extract, Dove is offering a serum-based shower oil infused with 50% glycerin, Cocokind has a cleanser and body wash described as gentle, and Medicube has a sculpting Gua Sha neck cream aimed at wrinkles and fine lines.

Cyklar and Monastery launches

Cyklar is having its first Prime Day sale, with a Vitamin C body oil described as hydrating. Olay has a new face cream made with peptides and extracts, and Monastery has a new rose cleansing oil made with 100 Rose Bourbonia petals.

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That mix is what makes the event feel useful rather than just discounted: shoppers can buy new launches during a short window instead of waiting for a product to settle at full price later. But the sale does not change the basic clock. Prime Day is limited to four days, so the practical move is to decide quickly which formulas fit your routine before the event closes.

The article highlights that hundreds of new beauty products hit the market every year, and Prime Day gives a narrow chance to catch several of them at once. For anyone tracking the sale, the open question is simple: when exactly does Prime Day end?

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Chartered financial analyst writing on equity markets, cryptocurrency, and Federal Reserve policy. MBA from Wharton School of Business.