Benson Boone used time of my life Benson Boone clips with Alix Earle to push his next single and keep the rumor mill moving. One weekend post carried the caption “JUNE 25th 3PM PST,” a specific release-time signal wrapped inside the social tease.
On Wednesday, June 10, Boone began posting clips of himself and Earle on social media, starting with a tag in the caption while he teased “The Time of My Life.” Mid-last week, he posted a medieval-style clip that had already been viewed over 3.2 million times, and he wrote, “Alix Earle the queen fr.”
Alix Earle and Boone clips
Over the weekend, Boone posted a video of himself singing in a fur-lined loincloth while Earle appeared beating a large, inflatable dragon with a club. She answered in the comments with “Hahahahaha.”, while the post’s caption pointed to “JUNE 25th 3PM PST.”
Earle also posted her own clip featuring Boone, using a snippet from his new tune in the background while she helped clean him with products from her Reale Actives line. That post drew the line between promotion and speculation in one move: it sold the single and invited viewers to read the pairing as more than a rollout.
3.2 million views
One response on Earle’s clip said, “I feel like I’m interrupting something,” and another read, “Respectfully, I’m going to overanalyze this.” Those reactions matter because the posts are being read as possible dating hints, even though the only verified facts here are the teasing clips, the product tie-in, and the release caption.
The business read is simple: Boone is using repeated short-form posts to prime attention for “The Time of My Life” before the date in his caption, while Earle’s involvement gives the campaign a second audience without needing a separate launch. If the pair wants the public to focus on the song, the timing is doing that work; if they want people guessing about their relationship, the same clips are doing that too.
For readers tracking the rollout, the useful detail is the caption itself: “JUNE 25th 3PM PST.” That is the nearest thing to a schedule in the posts, and it makes the next move look like a release or timed reveal rather than another round of cryptic flirting.
