Joanne Mcnally adds Bliss tattoo to Wimbledon look

Joanne McNally turned up at Wimbledon in a pink ASOS dress, showing a new Bliss tattoo and a brand-heavy style play.

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Joanne Mcnally adds Bliss tattoo to Wimbledon look

Joanne McNally turned up at Wimbledon with one new tattoo and a pink ASOS dress that did the rest of the talking. She paired the look with black heels, sunglasses and an oversized clutch from her own brand, Anxious Preoccupied.

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The tattoo reads “Bliss,” the same word she had already discussed on her podcast, My Therapist Ghosted Me. She had said, “It’s a new word for me, so I’m excited to get it tattooed on my body,” and later explained that Kylie inspired her to get a matching one.

ASOS, Anxious Preoccupied, Wimbledon

The dress itself came with a deep V-neckline and a drop waist, which kept the focus on the silhouette rather than any heavy styling. For a public appearance at Wimbledon, that is a clean brand move: one high-street label, one personal label, and one visible personal detail doing the work at once.

Joanne also posted the moment on Instagram with a caption that made the match chatter part of the joke. “Tennis @wimbledon with @emirates and before you ask me “ehhh do you even know who was playing!?” of course I do, it was Adele.”

Maura Higgins and Angela Scanlon

Her appearance sits inside a small run of public-facing style moments at Wimbledon, where Maura Higgins made a splash earlier that week in a Chanel ensemble and Angela Scanlon made a colourful splash on Thursday. That sequence turns the event into a soft fashion showcase as much as a sporting day out, with each appearance landing through wardrobe and caption rather than on-court reporting.

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Joanne had already framed the tattoo as a personal choice before it surfaced at Wimbledon, saying, “I enjoy the philosophy of it. I enjoy the kind of tapping out of like, it’s got a good energy and I like the font. I think my legs are a little bold and I want to add a little pizzazz.” Seeing that idea appear on her body at Wimbledon closes the loop neatly: the tease moved from podcast talk to a visible part of the look, and the only unanswered detail is which match she was actually watching.

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Entertainment journalist specialising in digital media, influencer culture, and the business of fame. Host of a top-rated entertainment podcast.