Arby's Jamocha Shake first arrived in 1964 and is still on the menu, making it one of the chain's oldest items. For customers who want a coffee-chocolate shake instead of a standard frozen treat, it has stayed available for decades.
Jamocha Shake since 1964
The Jamocha Shake is Arby's signature java-mocha blend. It combines chocolate and coffee flavors, and the shake has been described as having a gentle, nostalgic coffee-chocolate taste. The coffee notes give it a deeper, warmer profile than a standard chocolate or vanilla shake.
That long run matters because it gives Arby's a menu item with unusual staying power. The shake first arrived in 1964, alongside what the source identifies as one of Arby's oldest menu items, the Classic Roast Beef Sandwich and Potato Cakes. In a fast-food lineup that often turns over quickly, this one has remained part of the chain's identity.
Arby's and standard dessert options
Arby's does not usually serve standard frozen treats like vanilla soft serve or a chocolate shake in the way many fast food chains do. That leaves the Jamocha Shake in a lane of its own, which is why fans have described it as their favorite franchise fast food shake and the best in the biz.
The source also says there is not a true direct competitor in the coffee shake lane outside of a specialty blended drink from a coffee shop. That makes the Jamocha Shake less like a seasonal novelty and more like a permanent answer to a specific taste: coffee, chocolate, and a fast-food stop in the same cup.
Arby's keeps the Jamocha Shake as an overlooked favorite, but the menu placement is what makes it stand out. A chain not known as a dessert destination has kept a coffee-flavored shake for 60 years, and that is the part worth noticing. Why Arby's has kept it there since 1964 remains the open question hanging over one of the chain's best-kept secrets.
