Big Brother season 28 begins on Thursday, July 9, with a 90-minute episode airing on CBS at 8 p.m. PT/ET, and the rollout gives viewers a clear schedule for how to follow the new season from the very start.
The key detail for anyone planning ahead is that CBS carries the broadcast episodes, so live streaming depends on services that include CBS. For viewers who want to watch new episodes as they air, Paramount+ Premium is required, while Paramount+ Essential offers next-day on-demand access.
What happens during premiere week?
The season’s first episode is followed quickly by more BB28 action. Big Brother: Unlocked premieres on Friday, July 10 at 8 p.m. PT/ET, and the 24/7 live feeds start the same day at 6 p.m. PT/9 p.m. ET on Paramount+.
There is also a special 90-minute episode on Sunday, July 12 at 8 p.m. PT/ET. After that, new episodes air every Wednesday, Thursday and Sunday, with Big Brother: Unlocked continuing on Fridays.
Where can viewers watch live?
For fans who want full access to CBS as part of a live TV package, the available options include DirecTV, Fubo and Hulu + Live TV. Those services matter because the broadcast episodes are carried by CBS, which is the channel showing the season on television.
Paramount+ also remains part of the picture, but the tier matters. Paramount+ Premium is the one that allows livestreaming of new episodes, while Paramount+ Essential is limited to next-day access. The service has recently eliminated its free trial directly through the site, so that is another point viewers should keep in mind when deciding how to sign up.
With premiere week set and the weekly rhythm already mapped out, Big Brother season 28 is being launched with no ambiguity about when the main episodes, the special Sunday installment and the live feeds will be available.
