Norman is officially getting a Fansville water tower. On Tuesday night, Norman City Council approved an agreement with Dr Pepper/Seven Up, Inc. to paint the Lindsey Street water tower with the Fansville logo, turning the site into a new college-football landmark in a city already closely tied to the sport.
The move gives visiting fans something new to look for in Norman, where the water tower is expected to serve as a photo opportunity for fan bases passing through town. The branding ties into the long-running Dr Pepper concept of Fansville, which is meant to represent college football towns everywhere.
Brian Bosworth reacts to the Norman connection
Brian Bosworth, the Sooners legend who has played the sheriff of Fansville in Dr Pepper ads since 2018, said the idea immediately stood out to him. He said he got chills when he learned Dr Pepper wanted a Fansville water tower and called the concept cool, adding that it felt like “real stuff” when he first heard about it.
Bosworth also pointed to Norman as a fitting choice. He said the city is the “crimson and cream of the crop” in the college football world and noted that the connection to the University of Oklahoma and the fans who come through Norman makes the project feel like a natural fit. In his view, Fansville is meant to reflect the pride and passion that surround college football, and Norman fits that image well.
For Bosworth, the project connects a familiar advertising role with a place that has real meaning in the sport. He got into acting after his football career, and his Fansville role has been part of Dr Pepper's college football presence since 2018. Now, with the Norman water tower agreement approved, that campaign has a physical home in one of the sport's most recognizable towns.
It is a small change on paper, but it gives Norman a visible spot in a long-running college football marketing concept and creates another place for fans to stop, take photos and connect the city to the game.
