Jaguar Land Rover will cut 4,000 jobs over the next two years as Range Rover sales fall across its major markets and the company keeps dealing with the aftermath of last year’s cyber-attack. The company has invested billions for an electric future, but the cutbacks show how sharply the pressure has widened.
Jaguar Land Rover sales
Jaguar Land Rover’s Chinese sales fell from 146,000 cars in 2017 to 62,400 in the last financial year, while its US sales dropped from more than 120,000 cars in the year to the end of March 2025 to just under 100,000 the following year. Those two markets sit inside a wider pattern: the company has seen sales fall in all of its major markets.
For workers, the number is the part that lands first. Four thousand jobs is not a trimming exercise; it is a two-year restructuring that will reach through the business while the company keeps selling vehicles and trying to reset its cost base. The change is happening while Chinese competition is moving harder into Europe and the UK, with Chery’s Jaecoo 7 becoming the third best-selling car in the UK over the first half of the year. Range Rover Electric launch details
China and the US
China has become a much tougher market for European brands because of intense competition, a slowdown in the Chinese economy and weaker overall sales. The Volkswagen Group has also seen its earnings in China pummelled, a sign that Jaguar Land Rover’s problems are part of a broader squeeze rather than a single-company setback.
The company’s exposure in China and the US matters because those are two of the markets where the fall in sales is already visible in the numbers. When a brand is losing volume there while also paying for reinvention, the room to absorb shocks gets thinner. Charlie Foster jailed 20 months after King's Cross Range Rover chase
Cyber-attack cost
Last year’s cyber-attack paralysed production worldwide and cost Jaguar Land Rover £1.9bn. That hit came on top of the sales decline, leaving the company to manage disruption, lower demand and the cost of its own overhaul at the same time.
That combination explains why the job cuts sit at the centre of the story. Jaguar Land Rover is still betting on an electric future, but the route there now runs through fewer jobs, tighter operations and a market where Chinese brands are taking more room. Anna Turley to examine £100,000 Range Rover smuggling claim
The open question is how Jaguar Land Rover will divide the 4,000 job cuts across the business over the next two years. The company has set the scale and the timeframe, and workers now face a restructuring that will be judged by where the cuts fall and how quickly they arrive.
