Brooks Running has named Cooper Kupp one of three new global athlete ambassadors as part of a wider Pacific Northwest partnership with the Seattle Seahawks. The announcement adds another layer to a deal that is about more than branding, with community programs, youth grants and gameday activations all built into the agreement.
The move gives Brooks a visible football presence in Seattle, while the Seahawks gain a partner tied closely to running, youth sport and local community work. It is a practical partnership rather than a pure marketing exercise, and that is what makes it stand out.
Brooks also confirmed Maddy Westbeld and Oscar Bobb as the other two global athlete ambassadors. For Kupp, the news arrives during a significant stage of his Seahawks journey, with his first year in Seattle already under the spotlight in a separate feature on his 10th NFL season after 47 catches with the team.
What the partnership includes
The agreement goes beyond the athlete announcements. Each week during the high school football season, Brooks will present the Seahawks' Coach of the Week program, while at a winter home game the team will help amplify Brooks' Future Run Team Grant program.
That program already provides gear and grants to underserved high school track and cross-country teams across the United States, so the Seahawks connection gives it a bigger stage in Washington State. The partnership is designed to support youth athletics in a way that is easy to understand and easy to measure.
Alaina Fuld said: “At Brooks we believe that the run fuels the game from first downs to touchdowns.”
That line captures the spirit of the deal. It is broad enough to link football and running, but specific enough to explain why a performance brand would want to build around the Seahawks' platform.
Why this matters for Seattle
Mario Bailey said: “We're proud to partner with Brooks to empower youth through these grant opportunities, and are excited to see the impact we'll be able to make together through this partnership.”
The grant piece is important. Brooks' Future Run Team Grant program will include 15 grants, and the partnership also features a $1,000 grant and $2,000 donations tied to the broader community effort. For a club with a strong local identity, those details matter because they turn the announcement into something that reaches beyond the stadium.
There is also a familiar feel to the way Seattle is using its platform. A decade earlier, Delta built a SkyMiles benefit around the Seahawks' fanbase, and this latest move shows how valuable that local market remains when brands want to connect with supporters in a meaningful way.
The home opener will also feature USAA's Salute 250 Kickoff Concert pregame featuring Luke Bryan, which adds to the wider gameday package around the club. But the heart of this story is the Brooks partnership: Cooper Kupp as a global ambassador, the Seahawks as a community partner, and youth athletics as the common thread.
For Brooks, it is a chance to link its running identity to one of the NFL's most recognisable fanbases. For Seattle, it is another example of how a football club can extend its influence well beyond Sunday.
