Mahira Khan said the spread of AI-generated Instagram videos showing violence and humiliation of female celebrities should not be treated as a side issue. She linked the treatment of famous women to the wider acceptance of abuse against women in Pakistan, while other public figures urged reporting and police complaints.
Mahira Khan and Kinza Hashmi
Khan said that "the prevalence of violence against women in Pakistan should not be surprising if such treatment of famous women is acceptable to some people." Kinza Hashmi added pressure by tagging representatives of the authorities in Punjab, Sindh and Islamabad and urging them to pay attention to the situation.
Digital creator Muhammad Ahsan drew attention to the account labeled M after criticizing its AI-generated videos. He said the page included a deepfake of M beating or pushing deepfakes of male and female celebrities, as well as clips showing M dancing with and hugging celebrities. Hania Aamir was among those whose likenesses appeared in the videos.
Instagram of M
Ahsan also showed a blurred fragment in which a deepfake of M hits a deepfake of Aamir, and said the page contained inappropriate behavior, beatings and humiliation of actors, influencers and content creators. He asked users to report similar content, and over the past day numerous critical responses and calls for action appeared under the videos.
That reaction sits against a narrower legal problem: Pakistan's Prevention of Electronic Crimes Act has no specific provisions on AI-generated content, so police and courts have relied on existing rules instead. In deepfake cases, those have included Article 20 on online defamation and Article 21 on modesty and images without consent, with Punjab police last year registering charges under that law and the Pakistan Penal Code over AI deepfake videos of Punjab Chief Minister Maryam Nawaz.
Police and Punjab
Tamkenat Mansur said that "creating such content should be illegal, if it is not already," while Zara Tareen urged people who had seen the videos to help identify the creator, report them to the authorities and file a police complaint. UN Women estimates that between 16% and 58% of women worldwide have experienced some form of digital violence, and that 90–95% of deepfakes circulated online contain sexualized images of women.
The open issue now is accountability for the account labeled M. The posts have already triggered public reporting calls; the next step is whether police and courts treat the videos as a defamation and image-rights case under the laws already being used.
