Starbucks Snoopy fans have a date to mark: the company will release a limited-edition Peanuts collection on Tuesday, Sept. 15, with the Snoopy Glass Cold Cup as the featured item. The collection will be sold at participating Starbucks locations for a limited time while supplies last.
Dana Pellicano, senior vice president, global product experience at Starbucks, said, “The return of Pumpkin Spice Latte and 'It’s the Great Pumpkin, Charlie Brown' are both enduring signs that fall has arrived.” She added that the collaboration brings those traditions together in a collection “designed to celebrate the joy of the season,” and called the cup “a special addition.” Dana Pellicano backs Starbucks Snoopy Cup Launch with 10 items
Starbucks Snoopy Glass Cold Cup
The Snoopy Glass Cold Cup is shaped and painted to look like Snoopy, with a scarf and a lid shaped like a beanie. Starbucks said the cup is limited to two per customer, a cap that gives buyers a smaller window than the rest of the collection.
The broader release includes 10 collectible items, spanning drinkware, accessories and a plush. Starbucks said the items will be available across the United States, Canada, Latin America and the Caribbean, Europe, the Middle East, Africa and Asia Pacific markets.
Peanuts collection release
The Sept. 15 launch also lands on the 60th anniversary of 'It's the Great Pumpkin, Charlie Brown.' Starbucks tied the collection to that special and described it as a limited-edition release inspired by the holiday favorite.
The practical limit is the sale model itself: participating stores, a limited run and supplies that can run out. Buyers who want the Snoopy Glass Cold Cup should plan around the two-per-customer cap and the start date, not a later restock.
Starbucks Shop availability
Starbucks has not clearly said whether the collection will appear on Starbucks Shop. For now, the only purchase route on record is participating Starbucks locations, which makes the in-store release the decision point for anyone hoping to buy the cup on Sept. 15. Starbucks Snoopy Glass Cold Cup lands Sept. 15 at $39.95
