Guillermo Rodriguez turned up at ABC News Headquarters in New York City for a salsa surprise with Joelle Garguilo, adding a live promotional stop to a week that already puts him on Dancing with the Stars. He is also selling a new line of salsas in stores now, which gives the appearance a sharper business edge than a routine TV cameo.
ABC News Headquarters in New York
Rodriguez is best known for Jimmy Kimmel Live!, but this appearance pushed him into another lane: daytime publicity tied to a retail product. Joelle Garguilo brought him to ABC News Headquarters in New York City, a setting built for quick coverage and a fast turn from television personality to product pitch.
The salsa surprise itself was not described in detail, which leaves the move focused on the setup rather than the stunt. That is still useful information for viewers and buyers, because it tells them the promotion is happening in a media environment where the on-air moment and the store shelf are working together.
Guillermo Rodriguez on season 35
Rodriguez is also part of Dancing with the Stars season 35, and the schedule is already locked in. The season airs Tuesday, Sept. 15, at 8 p.m. ET on ABC and Disney+, then returns with a special second episode Wednesday, Sept. 16, at 8 p.m. ET.
Episodes of Dancing with the Stars stream the next day on Hulu, giving the show a broadcast-and-streaming path that extends the exposure beyond the live slot. For Rodriguez, that means the same week can push both his television profile and the salsa line without forcing either one to wait.
ABC and Disney window
The booked-and-busy part is obvious. What is less obvious is how Rodriguez is balancing a role on Dancing with the Stars with a product launch and a promotional appearance, because each one asks for attention from a different audience at the same time.
That overlap is the story: a personality most people know from Jimmy Kimmel Live! is being used across ABC and Disney channels, while the salsa line is already in stores. If the goal was to keep him visible before Dancing with the Stars season 35 starts, this appearance did the job without wasting the room it had.
