CAIT expects Dhanteras puja muhurat shopping across India to generate more than ₹1 lakh crore in business on Dhanteras. The estimate centers on festive buying, with gold and silver sales alone projected to exceed ₹60,000 crore.
CAIT and the ₹1 lakh crore estimate
The Confederation of All India Traders gave the forecast, putting the day’s total trade at more than ₹1 lakh crore. For traders, that means the bulk of the spending surge is expected to be concentrated in a single festive window rather than spread out over several days.
Gold and silver sales above ₹60,000 crore
Gold and silver are expected to account for more than ₹60,000 crore of the total. That leaves a sizable gap between the jewellery-led estimate and the broader business figure, which suggests Dhanteras spending is not limited to precious metals alone.
The numbers also show why the day matters to traders across India. A business estimate at this scale points to heavy demand in the lead-up to the festival, with the strongest activity likely tied to purchases traditionally made on Dhanteras.
India and Dhanteras business
The main practical takeaway for buyers and sellers is simple: the spending expected on Dhanteras is large enough to move business across India, and gold and silver are only part of it. The estimate does not break down where the rest of the money will go, but it does make clear that the festival’s economic footprint extends beyond one product category.
What CAIT used to arrive at the figure is not stated. Even so, the split between the overall ₹1 lakh crore estimate and the ₹60,000 crore jewellery estimate leaves one clear picture for Dhanteras traders: the day is projected to be a major sales event, with precious metals carrying a large share of the total.
