Yerin Ha joins Michael B. Jordan and Inde Navarrette in David Yurman’s 2026 holiday campaign, a New York setting that shifts the brand into holiday mode with a clean, high-visibility cast. The campaign puts Ha in the middle of a festive card game with Jordan, which gives the jewelry a social setting instead of a studio pose.
David Yurman frames the campaign around 18K gold Cable bracelets and pieces from the Starburst and Armory collections. That makes the styling the point, not just the casting: each look functions like product placement inside a holiday scene, with Jordan, Ha, and Navarrette all wearing the designs.
Washington Square Park in New York
Washington Square Park in New York gives the campaign a recognizable public backdrop instead of an abstract seasonal set. The choice keeps the visuals grounded in a city context, and that matters for a luxury brand trying to sell jewelry as part of a holiday routine rather than a red-carpet-only purchase.
Yerin Ha’s role is the clearest narrative beat in the campaign because she is not just present; she is in the card game scene with Jordan. That setup turns the jewelry into part of an interaction, which is a smarter commercial move than isolating the pieces in static close-ups. It lets the brand show movement, personality, and wearability in one frame.
18K gold and the collections
18K gold Cable bracelets sit alongside Starburst and Armory pieces, giving the campaign a product mix that reaches beyond a single signature item. For a holiday launch, that spread is practical: it widens the price and style range without changing the visual language.
Inde Navarrette’s cab-hailing scene adds a second consumer-facing moment, one centered on the search for the perfect holiday gift. That gives the campaign a broader shopping cue, while Jordan, Ha, and Navarrette still keep the focus on how the designs appear when worn rather than displayed.
David Yurman’s holiday shift
The campaign lands as the brand moves from spooky season into the holidays, but it does not say when it was photographed or how long it will run. That missing timing detail leaves the release defined by its creative setup, not by a rollout calendar.
What matters for readers is the casting choice: Yerin Ha now appears inside a luxury holiday push with Michael B. Jordan and Inde Navarrette, in a scene built to sell jewelry through use, motion, and setting. If David Yurman wanted a campaign that reads as seasonal without feeling static, this is the cleaner answer.
