Lidl has launched its first-ever beauty advent calendar, priced at £10 and packed with 24 full-sized products. The limited-edition box goes on sale online from 10am on Thursday 19 November, giving shoppers a cheaper entry point into a category that often carries far higher price tags.
Cien and Deluxe Inside
The contents come from Lidl’s Cien and Deluxe beauty ranges and span skincare, fragrances, haircare and bodycare. The calendar also includes several exclusive accessories, plus an early look at a new Cien skincare gadget that will not reach stores until later in the festive season.
A £20 voucher for Lidl’s wider Cien beauty range sits alongside Cien’s Q10 anti-ageing skincare range, a facial cleanser, a sheet mask and a selection of fragrances. That mix gives the release more than just a novelty appeal: it combines full-sized products with a voucher that can push the usable value beyond the box itself. A similar retail format has already been used elsewhere in the market, including the John Lewis launches Beauty Advent Calendars 2026 with 12 scents for £99.
NSPCC Proceeds
All proceeds from sales will go directly to the NSPCC, so this is not a standard seasonal beauty drop. Lidl is tying its first attempt in the category to a charity sale, which makes the £10 price point more aggressive than the usual premium-advent-calendar model and gives shoppers a clear reason to move quickly once sales open.
The calendar will be sold on a first-come, first-served basis through, and that structure is the real limitation here: once it is gone, there is no indication of any wider release. For shoppers, the practical takeaway is simple — log on at 10am on Thursday 19 November if they want a shot at a £10 advent calendar that carries more than £90 worth of products and a charity tie-in.
