Ashley Graham Launches Fashion Line as Creative Director

Ashley Graham is making waves in the fashion world with her new role as creative director. After a notable 15-year relationship with JCPenney, the supermodel has launched an exclusive fashion line designed specifically for women sizes 14 and up. This initiative reinforces her commitment to representation within the fashion industry.

Ashley Graham’s Fashion Line Launch

The new collection, named simply after its creator, aims to cater to the fashion desires of curvier women. Graham’s decision to focus on sizes 14 and up is a deliberate effort to ensure these garments are tailored to enhance and flatter their specific needs. “It’s giving the plus community the spotlight it deserves,” she remarked in a recent interview.

The Omitted Campaign

A key feature of this launch is the innovative promotional campaign titled “Omitted.” This trailer-style advertisement highlights the stark contrast between the 67% of women wearing sizes 14 and up and the mere 6.7% representation of such characters in film. Graham expressed that this campaign serves as a call to action for both media and Hollywood, emphasizing the importance of visibility for curvy women.

A Focus on Everyday Wear

With nearly three decades of modeling experience, Graham knows what works for curvy customers. She seeks to blend youthful, fashionable designs with functional items suitable for various daily activities. The collection is designed to transition effortlessly from school drop-offs to gym sessions, demonstrating versatility and practicality.

Creative Vision and Goals

The line will provide options tailored exclusively for the curve community, ranging from sizes 14 to 30. Graham aims to create clothes that are not just about fitting a size chart. Instead, she focuses on creating timeless pieces that blend practicality with style, allowing women to express their unique identities.

• Sizes: 14 to 30, with plans to adjust for intermediate sizes.
• Promise: A “curve-first approach” that specifically targets the needs of the curvier demographic.
• Styles: Includes versatile items like baggy jeans, oversized jackets, and functional outerwear.

Community Engagement

Graham’s launch party showcased an uplifting sense of community among attendees. She emphasized that this collection is designed for those who feel overlooked, stating, “This is truly just for you: for the curve, the plus size, the voluptuous.” This statement reflects her dedication to addressing the needs of this often-neglected demographic.

Fit and Comfort Priorities

A critical aspect of the collection is its focus on fit. Graham worked with multiple fit models to ensure size accuracy. This attention to detail reflects her understanding that proper fit is essential in making women feel confident and comfortable in their clothing.

Overall, the launch of Ashley Graham’s fashion line marks a significant step towards inclusivity in the retail space. By prioritizing curvy women’s needs, she is not just selling clothing but also revolutionizing industry standards and empowering a community that deserves recognition.