NHL Partners with Kalshi and Polymarket for Prediction Market Integration

The NHL has forged significant multiyear partnerships with prediction market platforms Kalshi and Polymarket. This collaboration marks a historical first for a major U.S. sports league, demonstrating the increasing importance of prediction markets in the rapidly evolving betting landscape.

NHL Partners with Kalshi and Polymarket

These strategic alliances reflect a shift in how sports betting is perceived, especially as traditional sportsbooks face competition from innovative companies. Kalshi and Polymarket offer users the ability to trade on the outcomes of various events—ranging from sports results to other predictions.

Key Highlights of the Partnership

• The deals grant Kalshi and Polymarket permission to use NHL data, logos, and official designations.
• Unlike traditional sportsbooks, these platforms operate legally in all 50 states, including areas where sports betting remains unauthorized.
• Kalshi recently incorporated sports parlays onto its platform, enhancing its offerings.

Following the announcement, Kalshi began offering contracts on outcomes such as the Stanley Cup champion, showcasing its integration into the sports betting ecosystem. Keith Wachtel, the NHL’s president of business, commented on the growth of sportsbook engagement, emphasizing that the industry is thriving. He stated, “The handle in sports is growing for sportsbooks. We believe the rising tide is lifting all boats here.”

The Integrity Debate

However, the partnership has not been without controversy. Kalshi is currently facing multiple lawsuits from state regulators, who claim the company violates local gambling laws. Kalshi maintains that it is categorized under federal jurisdiction by the Commodity Futures Trading Commission.

In response to the partnerships, the American Gaming Association expressed its concerns, labeling the integration of Kalshi and Polymarket as “backdoor gambling schemes.” AGA’s president, Bill Miller, critiqued this development, warning that it jeopardizes the integrity and legality of sports gaming.

Industry Trends and Future Outlook

As the conversation around prediction markets intensifies, major sportsbooks like FanDuel and DraftKings are making moves to enter this space. Kalshi’s CEO, Tarek Mansour, emphasized the growing significance of prediction markets, asserting their longevity in the industry.

The NHL’s alignment with Kalshi and Polymarket positions the league at the forefront of this trend, aiming to foster a secure and regulated betting environment for its audience.