GM to Launch Autonomous ‘Eyes-Off’ Driving in 2028

Bassyonni

ago 6 hours

GM to Launch Autonomous ‘Eyes-Off’ Driving in 2028

In a significant move towards the future of autonomous technology, General Motors (GM) has set the stage to introduce its “eyes-off” driving capability in 2028. This announcement was made during an event in New York, where GM executives emphasized the potential of hands-free driving.

GM’s Vision for Autonomous Driving

GM’s CEO, Mary Barra, shared a compelling vision of the future where drivers can engage in various activities as their vehicles navigate autonomously. She stated, “Imagine you step into your vehicle, push a button, and it drives you to the office.” In her description, the vehicle not only transports the driver but can also perform tasks like picking up dry cleaning or dinner.

Technology Rollout Timeline

2028: Launch of “eyes-off” driving technology in GM vehicles.
2024: Introduction of conversational AI technology in GM automobiles.

Investment and Challenges in Electric Vehicles

This year, GM faces a substantial $1.6 billion loss in its electric vehicle (EV) sector due to government policy changes and the end of consumer EV tax credits. Despite investing tens of billions into its EV fleet, GM has encountered difficulties in attracting consumers.

Competitive Landscape in Autonomous Technology

While GM aims to be a leader in autonomous driving, it must compete with established players like Tesla, Stellantis, and Waymo, all of which have released driverless technology. Notably, Stellantis and other companies also possess conversational AI features.

Chief Product Officer Sterling Anderson, who recently joined GM from Tesla, highlighted the ambition to leapfrog competitors in the self-driving vehicle market. “When we launch this, we’ll see what happens,” he remarked, expressing confidence in GM’s unique approach.

Striving for Innovation

The backgrounds of key figures at GM, including Barra and President Mark Reuss, reflect a long-standing commitment to innovation. Their continued hiring of tech-savvy leaders signifies GM’s dedication to becoming a technology-first automaker.

Future Implications

Global competition continues to intensify, particularly with the rise of Chinese manufacturers like BYD and Zeekr. These companies are capturing market share in Europe thanks to innovative and cost-effective designs.

Despite potential threats, GM is optimistic about its ability to compete. Reuss stated, “We went through technology investment and R&D and we’ll continue to do that.” Their commitment to innovation positions GM favorably on the path to defining the future of autonomous driving.