NBA Partners with AWS to Deliver AI-Enhanced Stats to Fans

The NBA has announced a groundbreaking partnership with Amazon Web Services (AWS) to enhance the fan experience through AI technology. This collaboration will introduce a new platform, NBA Inside the Game, which promises to deliver AI-powered statistics and insights.

NBA Inside the Game: Enhanced Fan Engagement

NBA Inside the Game will allow fans to explore detailed statistics about their favorite teams and players. The platform is constructed using AWS’s advanced AI capabilities and will be integrated across various NBA digital channels, including:

• The NBA App
• NBA.com
• The league’s social media platforms

This innovative platform aims to enhance the live viewing experience for fans, providing them with deeper insights into games.

Future Broadcast Plans

Beginning in 2025, Prime Video will serve as the exclusive streaming service for 66 regular-season NBA games. This will include significant events such as:

• The Emirates NBA Cup
• The NBA Playoffs
• Regular and postseason WNBA games starting in 2026

Through this partnership, AWS will become the official cloud and AI partner of the NBA and its affiliated leagues. This includes the WNBA, NBA G League, Basketball Africa League, and NBA Take-Two Media.

Quote from NBA Executive

Ken DeGennaro, the NBA’s executive vice president and Head of Media Operations and Technology, expressed enthusiasm for the partnership. He stated, “Partnering with AWS gives us an opportunity to elevate the live game experience through innovation.” He emphasized the value of providing fans with deeper insights into the game of basketball.

This collaboration is set to revolutionize how fans engage with the game, promising unique statistical insights and transformative experiences that will resonate with NBA fans worldwide.