Veteran Ad Executive Piyush Pandey Dies at 70, Creator of Iconic Campaigns
Renowned advertising executive Piyush Pandey passed away on Friday at the age of 70. His death leaves a profound impact on the advertising industry in India.
Piyush Pandey’s Contribution to Indian Advertising
Born in Jaipur, Pandey’s journey in advertising began early. Alongside his brother Prasoon Pandey, he provided his voice for radio jingles. This initial experience set the stage for an illustrious career.
In 1982, he joined Ogilvy & Mather India, now known as Ogilvy India. Starting as a trainee account executive, he pivoted to the creative realm, where his true talent flourished.
Iconic Campaigns
Pandey is celebrated for creating several landmark campaigns that shaped Indian advertising. His most notable works include:
- Asian Paints: “Har khushi mein rang laaye”
- Cadbury: “Kuch Khaas Hai”
- Fevicol: “Egg” film
A Trailblazer in the Industry
In 2004, Pandey made history as the first Asian jury president at the Cannes Lions International Festival of Creativity. His innovative approach earned him prestigious awards, including the CLIO Lifetime Achievement Award in 2012.
Moreover, he was honored with the Padma Shri, becoming the first Indian advertising professional to receive this award.
Tributes and Condolences
Finance Minister Nirmala Sitharaman expressed her condolences, acknowledging Pandey as a “titan and legend of Indian advertising.” She emphasized his ability to transform communication with warmth and humor.
Filmmaker Hansal Mehta also honored Pandey’s legacy with a poignant tribute, stating, “Fevicol ka jod toot gaya. The ad world lost its glue today.”
Piyush Pandey’s contributions to advertising will resonate for years to come, inspiring future generations of creatives in the industry.
