Ben & Jerry’s Parent Blocks ‘Palestine’ Flavor; Co-Founder Pledges Action

Ben Cohen, co-founder of the renowned ice cream brand Ben & Jerry’s, has revealed that the parent company, Unilever, blocked his initiative to create a flavor in support of Palestine. This development has led Cohen to pursue the project independently, emphasizing social activism through a new personal series.

Background on Ben & Jerry’s and Unilever

Ben & Jerry’s, celebrated for its commitment to social issues, has been at odds with Unilever, which has owned the company since 2000. The founders, Ben Cohen and Jerry Greenfield, have often criticized the multinational for limiting their ability to engage in political discussions, breaching an agreement meant to protect their independent expression.

Recent Developments

• Cohen announced a new watermelon sorbet flavor, symbolizing solidarity with Palestine.
• Watermelon colors mirror the Palestinian flag and represent a broader call for justice in the region.
• He has invited followers on social media to contribute ideas for the new flavor.
• Concerns about Unilever’s restrictions on political engagement have intensified, especially after recent conflict developments.

Founders’ Activism and Ongoing Tensions

The commitment of Cohen and Greenfield to social causes has been well-documented, particularly concerning their views on the Israeli-Palestinian conflict. Just last month, Greenfield expressed frustration over the restrictions imposed on him, stating, “They’re silencing me.”

The company has faced further scrutiny after Unilever settled with Israeli businessman Avi Zinger, granting him independent rights to the Ben & Jerry’s brand in Israel. This move occurred after efforts to cease sales in the West Bank in 2022.

Condemnation of Violence in Gaza

Amid escalating violence following the October 7 Hamas attack, the global board of Ben & Jerry’s publicly condemned Israel’s military actions, labeling them as “genocide.” They reiterated the company’s commitment to human rights and peace.

The Israeli branch operates independently of the global entity, further complicating the existing dynamics between regional and international operations.

Conclusion

Cohen’s decision to create a watermelon ice cream flavor signifies a defiance against corporate limitations on social activism. As the situation in Palestine remains critical, his endeavor aims to shine a light on issues that he believes deserve attention and support.

The future of Ben & Jerry’s activism may unfold as Cohen continues to advocate for human rights, standing in alignment with the company’s storied legacy.