October Revenue Hits 27-Year Low

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October Revenue Hits 27-Year Low

Hollywood is facing a challenging October 2025, with domestic box office revenue projected at around $425 million. This marks the lowest total in 27 years, according to Comscore. The only exception was October 2020, correlating with the COVID-19 pandemic, which saw revenues plummet to $55 million.

Historical Context of October Revenues

The last time October revenue was this low was in 1997, when ticket sales totaled $385.2 million. The following year, the box office began to grow, surpassing $600 million for the first time in 1999. Historically, October has been a period for studios to release award-contending films and take a breather after the summer blockbuster season.

Factors Leading to Low Revenue

  • Production delays due to ongoing labor strikes
  • Poor performance in August and September, which typically carries into October
  • October films failing to resonate with audiences

Disney’s anticipated *Tron: Ares* is October’s top earner, generating only $63.4 million domestically, the weakest performance for a leading October film since 2005.

Notable October Releases and Their Reception

Another release, *The Smashing Machine*, featuring Dwayne Johnson, managed just $11.4 million in the U.S. since its debut. This performance is disappointing for a film aiming for awards recognition.

The situation might have been worse if not for Taylor Swift’s *The Official Release Party of a Showgirl*. This event grossed $34.2 million over the first weekend of October, overshadowing *The Smashing Machine*.

Unexpected Hits in Box Office

Japanese anime *Chainsaw Man: The Movie* outperformed expectations with $18 million on the weekend of October 24-25. It surpassed the Blumhouse film *Black Phone 2*, recognized as one of the few successes this month.

Conversely, Disney’s *Deliver Me From Nowhere*, a biographical film about Bruce Springsteen, earned only $8.9 million, falling short of expectations. Additionally, Warner Bros. postponed the much-anticipated *Mortal Kombat II* to May 2026, leaving a substantial gap in the schedule.

Future Outlook for the Box Office

Analysts note a serious lack of momentum following an underwhelming August and September. Comscore’s chief box office analyst emphasizes the need for upcoming films like *Predator: Badlands* and *The Running Man* to perform well to bridge the gap toward the holiday season.

Traditionally, October served as a transitional month for studios. However, this year’s lackluster performances bring uncertainty for the year’s end. Historically strong performers have opened during October, but the landscape has changed significantly.

Historical Revenue Trends

Year Revenue in Millions
1997 385.2
1999 600+
2018 832.8
2022 485.1
2023 567.7

As October 2025 progresses, the industry remains hopeful for a rebound in November and December, aiming to sustain year-to-date revenues. Upcoming high-profile releases, including holiday blockbusters like *Avatar: Fire and Ash*, may play a critical role in shaping the final financial landscape for the year.