Cadbury Halts HFSS-Compliant Fruitier & Nuttier Range After Two Years
Cadbury has officially discontinued its HFSS-compliant Fruitier & Nuttier range after just two years on the market. This decision was confirmed by a spokesperson for Mondelez International, Cadbury’s parent company, following the product’s absence from major retailers this summer.
Details on the Fruitier & Nuttier Range
Initially launched in 2023, the Cadbury Dairy Milk Fruitier & Nuttier Trail Mix was designed to appeal to health-conscious consumers. The line expanded in 2024 with the introduction of the Cadbury Dairy Milk Fruitier & Nuttier Bars. Despite initial positive consumer feedback, sales have seen a significant decline.
Sales Performance
- Value sales of the Trail Mix fell by 51.2% to £1.3 million.
- Volume sales dropped by 48.9% in the year ending December 31, 2024.
- The range accounted for only 0.05% of Cadbury’s total £2.4 billion value sales during this period.
The spokesperson noted that this decision, albeit tough, was made in response to the shrinking market performance. “We understand this news will disappoint some consumers,” they added.
Future Product Strategies
Despite the withdrawal of the Fruitier & Nuttier range, Cadbury remains committed to its wellness initiatives. Mondelez emphasized plans to enhance its offerings of better-for-you products. This includes:
- Investments in product reformulation.
- Focus on portion control.
- Educational initiatives about healthier choices.
One of their upcoming products is Cadbury Delights, a line of chocolate bars containing fewer than 100 calories each.
Previous Product Innovations
This isn’t the first time Cadbury’s healthier product line faced challenges. In 2019, the brand introduced a 30% less sugar version of its Dairy Milk chocolate. This innovation included added fiber to replace some sugar. Despite being hailed as a significant breakthrough, it was withdrawn after four years due to falling demand.
Cadbury’s experience highlights the difficulties of maintaining momentum in health-focused offerings in the competitive confectionery market.
