Ruth Langsford Reveals Lack of Control Over Loose Women Job Decisions
Television presenter Ruth Langsford is expressing uncertainty regarding her future with the ITV daytime show, Loose Women. This concern comes in light of ITV’s recent announcement regarding major changes to its daytime programming. The network has decided to reduce the airing schedule of Loose Women from 52 weeks per year to just 30 weeks. Additionally, the program will face potential redundancies.
Changes in Daytime Programming
As part of the shake-up, Lorraine Kelly’s daytime show will also be affected. Its schedule will be cut to 30 weeks, and the show’s duration will be halved from one hour to 30 minutes. These decisions are part of ITV’s broader strategy to streamline operations.
Ruth Langsford’s Career Reflections
Langsford, who recently celebrated her 65th birthday, admitted she has little control over her work schedule. “I never have a plan because I don’t decide if I work or not,” she shared. Despite the upheaval, she remains committed to her career and has no plans to retire soon.
Collaboration with QVC
In addition to her work on Loose Women, Ruth Langsford has been active with QVC, where she has launched her own clothing collection. She explained that the opportunity with QVC came unexpectedly. “I didn’t see it coming,” she noted. Over the past seven years, her brand has grown significantly.
Langsford’s Work Ethic
Ruth views her collaboration with QVC positively, calling it “one of the nicest places” she has worked. She emphasizes her desire to remain active in her career, having a vast array of experiences within the industry since she joined ITV in the 1980s.
ITV’s Objectives
In response to the changes, Kevin Lygo, managing director of ITV’s media and entertainment division, commented on the significance of daytime programming. He stated that the changes would help ITV generate savings and invest in diverse genres while continuing to provide viewers with essential news and discussions.
Conclusion
The future of Ruth Langsford’s role on Loose Women may be uncertain, but her dedication to her career remains strong. Her involvement with QVC highlights her adaptability in the evolving television landscape. As ITV pivots its programming strategy, Langsford continues to embody resilience and a passion for her work.
