ESPN Rejoins Betting Industry through DraftKings Partnership

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ago 1 month

ESPN Rejoins Betting Industry through DraftKings Partnership

ESPN has re-entered the sports betting industry through a new partnership with DraftKings. This unexpected move comes as ESPN shifts away from its previous partnership with Penn Entertainment.

Details of the DraftKings Partnership

The financial specifics of the agreement remain undisclosed. However, sources indicate that this deal is expected to be more financially beneficial for ESPN compared to its arrangement with Penn Entertainment, which was valued at $150 million annually.

Old vs. New Partnerships

The previous deal with Penn involved ESPN offering its brand and marketing services.
This connection was slated to last for ten years but lasted only two, with a termination clause after three years.
With DraftKings, ESPN aims to enhance its offerings in the digital betting space.

Key Features of the New Collaboration

Starting December 1, 2025, DraftKings will fully integrate its services into the ESPN app, which will include a dedicated betting tab. The current ESPN Bet app, operated by Penn, will be rebranded as theScore Bet. Furthermore, the ESPN Bet name will continue to feature in ESPN’s content, including the weekday sports gambling series, ESPN Bet Live, airing at 6:30 p.m. ET on ESPN2.

Context of the Move

This transition occurs amid ongoing controversies in the NBA related to gambling. Current NBA player Terry Rozier and former players involved in illegal betting have raised concerns for ESPN. Despite the optics, insiders clarify that the change was not directly influenced by these events.

Statements from Leadership

Jimmy Pitaro, ESPN’s chairman, emphasized the importance of integrating sports betting into ESPN’s offerings to better serve fans.
Jason Robins, CEO of DraftKings, highlighted the synergy between their platforms and ESPN’s brand, aiming for a seamless experience for sports enthusiasts.

The partnership represents a new era for ESPN in the sports betting landscape, renewing its commitment to enhance consumer experiences in a rapidly growing market.