ESPN Appoints DraftKings as Official Sportsbook and Odds Provider
ESPN has officially partnered with DraftKings as their designated sportsbook and odds provider. This collaboration is set to commence on December 1. The agreement will see DraftKings integrated into various ESPN platforms, enhancing user experience with betting content.
Key Details of the Partnership
This strategic alliance aims to provide a comprehensive betting experience within the ESPN App. Users will gain access to DraftKings’ sportsbook, daily fantasy options, and the Pick6 game right from the start.
- Official Partnership Start Date: December 1
- Integration into Platforms: ESPN App and other ESPN products
- Full Rollout: Anticipated by 2026
Statements from Leadership
Jimmy Pitaro, ESPN chairman, expressed enthusiasm about the collaboration, emphasizing the commitment to enhancing user engagement. He stated that working with DraftKings will enable ESPN to further serve dedicated sports fans and expand their direct-to-consumer business.
Jason Robins, CEO and Co-Founder of DraftKings, echoed this sentiment, highlighting the synergy between DraftKings’ innovative digital model and ESPN’s renowned brand. He noted that their combined efforts will create a more engaging and responsible betting experience.
Previous Partnerships and Future Plans
This announcement follows ESPN’s decision to terminate its relationship with Penn Entertainment. The new partnership with DraftKings sets a fresh direction for ESPN’s betting strategy, allowing them to leverage DraftKings’ expertise in the industry.
Commitment to Responsible Gaming
Both companies have pledged to focus on responsible gaming practices. Their collaboration includes developing advertising campaigns and integrations that promote safe betting habits.
- Number of Customers: DraftKings serves over 10 million customers.
- Operational Regions: 28 states, Washington, D.C., and Ontario, Canada.
This partnership marks a significant step in ESPN’s efforts to enhance its sports betting offerings, aligning with the growing trend in sports entertainment.
