Nationwide and Mail Metro Media Transform Money Conversations

Nationwide has partnered with Mail Metro Media to revolutionize how people discuss their finances. The collaboration introduces a fresh, entertaining approach that resonates with the British audience. Central to this initiative is the podcast “Spent!”, hosted by Matt Edmondson, which delves into the spending habits and financial stories of various celebrities.

Exploring Money Conversations

“Spent!” aims to transform traditional discussions about money. Each weekly episode features celebrity guests sharing insights into their biggest splurges, regrets, and outrageous purchases. This podcast goes beyond mere numbers, focusing on the identity and values that shape our financial habits.

Engaging Younger Audiences

The partnership also includes sponsorship of the TikTok channel “This is Money”. Targeting individuals aged 18 to 34, this aspect of the campaign consists of eight unique content formats. These formats are designed to engage young audiences by presenting everyday spending in a fun and relatable manner.

Collaborative Campaign Development

The campaign’s success is attributed to effective collaboration among teams from Nationwide, Mail Metro Media, and WPP Media’s Wavemaker. Their aim is to position Nationwide as a relatable banking option through engaging storytelling.

Key Quotes from Industry Leaders

• Richard Warren, Director of Brand Marketing at Nationwide: “We’re excited to have partnered on this campaign, bringing contemporary spending habits to various channels.”
• Dom Williams, Chief Revenue Officer at Mail Metro Media: “This partnership genuinely connects with audiences, whether they’re enjoying Matt’s podcast or engaging with TikTok content.”
• Richard May, Content Lead at Wavemaker UK: “This initiative helps Nationwide connect with younger audiences in an entertaining and empowering manner.”

Launch Details

The “Spent!” podcast will launch with weekly episodes available on all major podcast platforms starting Tuesday, November 4th. This innovative partnership is set to change the narrative around money and foster meaningful conversations among listeners.