Finneas Crafts Memorable Intro for Apple Originals, His Shortest Yet Most Ubiquitous Music

Finneas, the acclaimed musician and producer, has crafted a unique sound for Apple Originals. His new piece, referred to as a “mnemonic,” serves as an audio cue for Apple’s shows and films. This project marks a significant achievement for Finneas, potentially becoming his most widely recognized music.

Creative Collaboration with Apple

Apple’s request came from David Taylor, the Head of Music. Taylor envisioned a brief yet impactful audio signature to complement Apple’s new logo and simplified branding. Finneas shared insights on the fun yet challenging task of creating something memorable in such a short format.

The Mnemonic Concept

Finneas describes the mnemonic as akin to a “logo accompanied by sound.” It may be brief, yet it aims to create a lasting impression. Viewers will hear it frequently, especially while binge-watching popular series like “Ted Lasso” or “Severance.”

Three Distinct Versions

The mnemonic consists of three variations:

• Main Version: A five-second audio cue played at the beginning of shows.
• Sting Version: A one-second snippet used in movie trailers.
• Long-Form Version: A twelve-second piece for theatrical releases, designed to feel more cinematic.

Artistic Process and Inspiration

Working from his home studio, Finneas utilized his piano to create an atmospheric piece. He incorporated various sounds, including reversing audio and synthesizer effects. The visual element of the logo inspired his composition, enhancing the emotional depth of the piece.

A Quick and Intuitive Creation

Finneas initially planned to create multiple options but ultimately focused on a single version that resonated with him. He committed to perfecting this piece, resulting in a final product that stood out from the rest.

Gratitude Towards Apple

Finneas expressed loyalty to Apple, noting its pivotal role in supporting his career. He recalled how Apple championed his and his sister Billie Eilish’s early work, contributing to their growth as artists. Despite the potential anonymity of the mnemonic, Finneas stated he enjoys remaining an unseen contributor to various creative projects.

A Lasting Legacy

This collaboration emphasizes Finneas’s artistry and the evolving landscape of music associated with entertainment. His mnemonic for Apple Originals signifies hope and creativity, leaving a memorable imprint on viewers.