Wendy’s Shutters 300 Underperforming Locations
Wendy’s plans to close approximately 300 underperforming locations as part of a strategic move to enhance its brand and profitability. The announcement came from Interim Chief Executive Officer Ken Cook during a meeting with analysts.
Details of the Closures
These closures will occur over the next year and involve only a small percentage of Wendy’s total U.S. locations, which number around 6,000. Cook emphasized that the decision aims to eliminate “consistently underperforming” restaurants that negatively impact the brand image.
Impact on the Business Model
According to Cook, these actions will strengthen the overall Wendy’s system. He mentioned that freeing up resources from closed locations will allow franchisees to invest more in their remaining restaurants. This move is expected to increase sales and profitability at nearby establishments.
Past Performance and Future Outlook
Wendy’s had closed 140 locations last year under similar circumstances. Despite these efforts, the company faced a 4.7% decline in sales during the third quarter of 2025. In contrast, other fast-food competitors like Burger King, McDonald’s, and Shake Shack reported revenue growth during the same period.
Enhancements and Transfers
Among the locations that will remain open, many are set to receive upgrades in equipment and technology. Furthermore, some restaurants may be transferred to new owners to facilitate better management and operations.
- Wendy’s closing 300 underperforming locations
- Interim CEO Ken Cook oversees strategic changes
- Current U.S. locations: approximately 6,000
- Previous closures: 140 restaurants last year
- Sales decline: 4.7% in Q3 2025
No specific details have been shared regarding which locations will be closed or the number affected in each state. Wendy’s aims to bolster its operations and improve profitability through these significant changes.
