MINISO Launches Largest Canadian Store at West Edmonton Mall
MINISO has proudly launched its largest Canadian store at West Edmonton Mall, a hallmark for retail developments in the region. Spanning over 1,000 square meters, this store is well-positioned in the heart of Edmonton, attracting accessibility from 1.3 million residents. The mall boasts an impressive annual foot traffic of more than 30 million visitors, enhancing MINISO’s visibility amidst over 800 shops and extensive entertainment options.
Store Features and Offerings
The new store showcases an eye-catching train-themed façade, embodying MINISO’s philosophy of “The Greatest Fun Journey.” Inside, shoppers will find a wide selection of IP products including plush toys, lifestyle necessities, and beauty items. The layout offers a spacious and immersive shopping experience, allowing customers of all ages to explore vibrant themed zones.
- Approximately 5,000 SKUs available
- Collaborations with popular global IPs:
- Sanrio (Hello Kitty, etc.)
- Disney (Stitch, Winnie the Pooh)
- Harry Potter
- MINISO’s owned IPs include Gift Bear & Friends and YOYO
- New arrivals:
- Hello Kitty Pop Star series
- Sanrio Fox Island series
- Sanrio Animal Adventure series vinyl plush surprise box
- Nationwide launch of the Sanrio Lovely Ribbon Collection
Grand Opening Celebration
The grand opening featured a mesmerizing dance performance by MINISO’s Gift Bear & Friends, drawing over 800 enthusiastic fans. The lively atmosphere contributed to record-setting opening-day sales, establishing a strong foothold for MINISO in Canada.
Future Plans and Market Expansion
MINISO seeks to capitalize on emerging trends in IP-driven retail and immersive shopping experiences. This launch represents a significant step in enhancing MINISO’s brand presence in Canada, where it already has stores in Toronto, Ottawa, and Vancouver. Notable store locations include the IP Collection Store at Toronto Eaton Centre and the first pink-themed flagship at CF Richmond Centre, Vancouver.
In the coming months, MINISO plans to introduce new original IPs, Kamaru and Carrot Street, further diversifying its product lineup. More store openings are anticipated in key Canadian cities, fostering a better shopping experience that aligns with MINISO’s “Life is for Fun” philosophy.
About MINISO
Founded in 2013 in China, MINISO Group has established itself as a global lifestyle brand recognized for its design-led products. The company emphasizes affordability, quality, and aesthetic appeal across its diverse product collection. MINISO remains committed to providing a delightful shopping experience filled with surprises for all consumers.
