Disney Plus Explores AI for Future Video Creation
Disney is considering the integration of AI in its streaming service, Disney Plus. During an earnings call on Thursday, CEO Bob Iger expressed enthusiasm for the potential of artificial intelligence to enhance viewer experience.
AI-Generated Videos on Disney Plus
Iger highlighted the exciting prospect of using AI to enable viewers to both create and engage with short-form videos. He stated, “There are phenomenal opportunities to deploy AI across our direct-to-consumer platforms.” The goal is to make Disney Plus more dynamic and appealing to consumers.
Enhanced Engagement with AI
While specific details on the implementation were not provided, the company’s vision is clear. AI aims to provide tools that enhance user interaction with the platform.
Commerce Opportunities Through AI
In addition to video content, Iger noted that Disney Plus could evolve into an “engagement engine.” This would facilitate commerce, encouraging viewers to visit Disney parks, stay at hotels, or take cruises. By combining entertainment with commerce, Disney aims to create a more engaging user experience.
Potential AI Features
- Creation of user-generated content
- Dynamic video offerings
- Integration with Disney’s parks and services
As Disney explores these advanced technologies, the focus remains on improving consumer engagement. With its innovative approach, Disney Plus could significantly reshape the way audiences consume and interact with media.
