Stella Artois Becomes Official Beer of Finals Until 2028
Stella Artois has officially become the beer partner of the ATP Finals, a partnership that will last until 2028. This move highlights the brand’s commitment to delivering a premium experience, paralleling the journey of tennis athletes who strive for perfection.
Stella Artois and the ATP Finals Partnership
This collaboration connects the world of tennis with the rich tradition of beers. Since 1366, Stella Artois has built a reputation for quality and service. The ATP Finals, held in Turin, serves as a vibrant backdrop for this relationship.
The Perfect Serve Campaign
Stella Artois has launched a campaign titled “The Perfect Serve.” This initiative emphasizes both the precision in tennis serve and the dedication of Stella Artois to customer service. The campaign engages tennis fans by allowing them to vote monthly for the player with the best serve on the ATP circuit.
- Partnership Duration: Until 2028
- Campaign Name: The Perfect Serve
- Launch Year: 2025
- Brand Heritage: Established in 1366
Jannik Sinner’s Rise
Jannik Sinner, a prominent player in the tournament, represents the pursuit of excellence. His recent match against Alexander Zverev showcased his impressive serving statistics. Sinner’s focus on refining his serve aligns with the campaign’s theme.
Sinner’s Performance Statistics
In his second match, Sinner delivered a standout performance, including:
- 12 aces
- 0 double faults
- 83% first serve points won
- 7 break points saved
As Sinner continues to shine in the spotlight, his journey reflects the values shared by Stella Artois. Both strive for the “perfect serve,” in tennis and in customer service.
Engaging Fans Through Interactive Initiatives
The partnership not only enhances the tournament atmosphere but also encourages fan interaction. Every month, fans can participate in the voting process, celebrating the artistry of serving in tennis.
This collaboration is a brilliant fusion of sports and leisure, promising an unforgettable experience for attendees and fans alike. As Stella Artois continues to define its presence in the ATP Finals, the brand aims to elevate the concept of service, much like the serve in tennis.
